The answer is a big YES! Are you a student or an inspired writer who wants to run away from the 9-5 rat race? Wondering how to promote and grow a blog? It is all about getting the most traffic with the least amount of effort and time. Thanks to the technological world we live in, all of us have the same opportunity of thriving when things get down. What matters at the end of the day is the execution of the ideas. That said, let’s dive in.
Build a talent stack
Technology and digitization are keeping us on our toes with whatever skill or knowledge we have. The rule of thumb is: if you have one skill, think again. The blogging world is not that different. Apart from writing, you will have to acquire skills that work well together. If you think it is difficult, you can use this approach. You don’t have to be world-class at it. For example, you just need a basic understanding of programming like HTML 5 or CSS, marketing and advertising, and Search Engine Optimization tools that you can use.
Pick up short courses to get a gist of what you are doing. Or you can opt for the cheapest way of taking a peek at your competition. Remember, deep observation can be a skill.
Lastly, you should pick up the right mentors to streamline the process of generating traffic. Mentors are really important as they will save you the stress of trying to figure out the “secret sauce” of maintaining and growing an audience.
Create the content for the audience
Your writing should suit the underlying needs of your audience. Sure, you can make it all about you but not every time. You should understand the reaction from each action you make. Every time you write and post a blog, assess the kind of reaction it makes on the crowd. You want to create a buzz. A story that stirs up a conversation. This will allow you to tailor your phrases to keywords those readers are looking for.
It is also helpful to engage with your audience by monitoring topics. You can gain insight into what other people write about concerning your niche. Headlines can also be a game-changer for you because they act as the reference point before the reader dives into the content. They determine whether or not interest and curiosity will be engineered.
Leverage the human element
Everything about you is about emotions and sensations. The way you deal with money, time, project energy, or interact with others. A real follow-up question is, “How do you think the news catches your attention?” They project how people are dying, how the government is going to tax your money, or what the next Coronavirus wave is coming. It is hardly good news. But still, they can hold you for quite a while. The exaggeration and specificity of the message are what necessitates value in our minds.
In the same line of thought, as a blogger, you can promote your blog with this technique. It is all about knowing how to sell the idea. Understand the pain and pleasure buttons and press them as hard as you can. Trigger them with powerful words. Empower your writing with hyperbole and sit back and watch.